He is a visionary, award-winning Korean industrial designer and serial entrepreneur. Renowned for his expertise in pioneering robotics design, he infuses every project with unique creativity and vision.
After graduating in industrial design from Hanyang University in South Korea, he began his career at VTech in Hong Kong as an industrial designer. He later joined Electrolux in Shanghai, where he spent three years designing small appliances for the global market.
Seeking new challenges, he joined DJI, a world-leading innovative company based in Shenzhen, China. Where he led product teams across DJI and Hasselblad, designing drones, VR goggles, controllers, gimbals, cameras, and lenses.
After six successful years at DJI, he became a founding member of MACH Tech. As the Design Director, he leads the team in creating groundbreaking products that seemlessly integrate design and technology. His expertise and passion for innovation continue to drive MACH’s mission to transform the industry.
Now, expanding his expertise beyond design, he is deeply involved in product management, strategic planning, marketing, and branding at his new venture. With a focus on electrifying transportation, he aims to revolutionize the industry by developing sustainable, forward-thinking solutions that will leave a lasting impact on the world.
2024 - Present
2021 - 2024
2016 - 2021
2013 - 2016
2012 - 2013
2012
2011
2009 - 2010
2009
Experience
Full Canvas Dynamics / CDO
MACH Tech / Design Director
DJI, Hasselblad / Industrial Design Lead
Electrolux / Industrial Designer
VTech / Industrial Designer
LG / Freelance Industrial Designer
LG / Industrial Design Intern
Pantech / Sky Designers' Community 7th / Industrial Designer
Samsung / Industrial Design Intern
2005 - 2011
Education
Hanyang University / BFA, Industrial Design
2024
Lecture
Lecture 'The Role of Industrial Designers in the Era of Robots and AI' / Tsinghua Univ. and China Central Academy of Fine Arts
KIDP, Korea Design Festival 2023 / Seminar Mentoring
KIDP, Korea Design Festival 2022 / Seminar Mentoring
KIDP, Korea Design Festival 2019 / Seminar Mentoring
2023
2022
2019
2025
2024
2024
2024
2024
2024
2023
2023
2023
2023
2023
2023
2023
2023
2023
2022
2022
2022
2022
2021
2021
2021
2020
2008 - 2019
Awards
CES Innovation Awards, Best of Innovation
Good Design Award Australia, Winner
Red Dot Product Design Award, Winner
Red Dot Product Design Award, Winner
iF Product Design Award, Winner
iF Product Design Award, Winner
Good Design Award Australia, Winner
Good Design Award Australia, Winner
Good Design Award Korea, Winner
Good Design Award Korea, Winner
IDEA Design Award, Featured Finalist
iF Product Design Award, Winner
Red Dot Product Design Award, Winner
CES Innovation Awards, Honoree
CES Innovation Awards, Honoree
iF Product Design Award, Winner
iF Product Design Award, Winner
iF Product Design Award, Winner
Guangdong China Patent, Gold Award
Red Dot Product Design Award, Winner
Red Dot Product Design Award, Winner
iF Product Design Award, Winner
Good Design Award Japan, Best 100
A lot more.
What I Believe in Industrial Design
We are not artists, though we are artistic. We are not inventors, though we are inventive. And we are not engineers, though we bring a deep technical understanding to our work. We are not marketers, though the best of us propose concepts that lead the trends and market. Working freelance or in-house, industrial designers love art and science to improve the look, feel, and function of chairs, environments, cars, mobile phones, and even corporate logos.