top of page
1.jpg

X2D 100C

Hasselblad’s Flagship Mirrorless Medium Format Camera

An unrivalled merge of form and function – The X2D 100C establishes itself as Hasselblad’s flagship mirrorless medium format camera. A 100-megapixel CMOS sensor and advancements in image quality, focusing, stabilisation, responsiveness, and storage, are built into iconic Scandinavian design. The X2D 100C combines groundbreaking engineering with a craftsman’s touch.

Client

Hasselblad

Year

 

2019 - 2022

Designer

Jaewan Jeong

Contribution

Project Lead

Concept Development

Industrial Design

User Experience

Color, Material and Finish

Design for Manufacture

All Images and Videos © Hasselblad

Introducing X2D 100C

The hinge structure allows to tilt 40° and 70°.

A well-made sophisticated hinge structure still holds the display tightly for you to press the buttons stably.

Prototypes

An Unrivalled Merge of Form and Function

1TB SSD Reliable High-Volume Storage Built-In

The Most Compact Medium Format IBIS Solution on the Market

It uses a high-precision gyroscope and accelerometer able to detect attitude changes of 0.005 degrees.

The X2D 100C continues with Hasselblad’s heritage of blending form and function seamlessly for a smooth handling experience.

Hans Strand Takes the Hasselblad X2D 100C to Iceland

Flóra Borsi Tries the Hasselblad X2D 100C for Size in Her Portrait Photography

X2D 100C Lightweight Portrait Kit

©2025 Jaewan Jeong. All Rights Reserved

bottom of page