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![1.jpg](https://static.wixstatic.com/media/41d461_6f2eb41346354352849000204213b98c~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/41d461_6f2eb41346354352849000204213b98c~mv2.jpg)
XCD Lenses
All New Hasselblad Lens Design Language
XCD New Lenses are precision-crafted metal lenses featuring a focus ring and a newly added control ring, both delicately engraved with the Hasselblad "H" logo print. The design, created using a precise 0.3mm drill bit, pays homage to the distinctive appearance of the HC/HCD lenses. Whether used with X-system or 907X cameras, this new lens stands as a unique, elegant statement, blending a nod to the past with its own modern flair.
Client
Hasselblad
Year
2020 - 2022
Designer
Jaewan Jeong
Yingtian Tan
Sophie He
Irene Li
Contribution
Project Lead
Concept Development
Industrial Design
User Experience
Color, Material and Finish
All Images and Videos © Hasselblad
X2D 100C New Lens Series
A simple push and pull of the focus ring changes from AF to MF mode.
![7.jpg](https://static.wixstatic.com/media/41d461_17e762ae5bd54131a4ba0ff089b7ba91~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_17e762ae5bd54131a4ba0ff089b7ba91~mv2.jpg)
![8.jpg](https://static.wixstatic.com/media/41d461_aa7d395f40d44b0d8371babcd234d2d3~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_aa7d395f40d44b0d8371babcd234d2d3~mv2.jpg)
![9.jpg](https://static.wixstatic.com/media/41d461_5f0c58b4054c4dc5b8a3d540c6fc62ca~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_5f0c58b4054c4dc5b8a3d540c6fc62ca~mv2.jpg)
![20.jpg](https://static.wixstatic.com/media/41d461_1611fbb0327e4a739e385f231b49834b~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_1611fbb0327e4a739e385f231b49834b~mv2.jpg)
![15.jpg](https://static.wixstatic.com/media/41d461_08217b3e7f3d4c75b01566fe45f9f4bc~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_08217b3e7f3d4c75b01566fe45f9f4bc~mv2.jpg)
XCD 2,5 / 38V
Lightweight lens for travel and close-distance shooting.
![6.jpg](https://static.wixstatic.com/media/41d461_edc296fec6824863848bb7eebc0c7ace~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_edc296fec6824863848bb7eebc0c7ace~mv2.jpg)
![5.jpg](https://static.wixstatic.com/media/41d461_2478e09a9ccc4cc9b94400a411048813~mv2.jpg/v1/fill/w_1300,h_636,q_90/41d461_2478e09a9ccc4cc9b94400a411048813~mv2.jpg)
![3.jpg](https://static.wixstatic.com/media/41d461_9b74c69d89124a898fbcf938bc7ab3d2~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_9b74c69d89124a898fbcf938bc7ab3d2~mv2.jpg)
![4.jpg](https://static.wixstatic.com/media/41d461_06a5ba2bad6a4d37accf352876fd5ad0~mv2.jpg/v1/fill/w_1300,h_636,q_90/41d461_06a5ba2bad6a4d37accf352876fd5ad0~mv2.jpg)
![2.jpg](https://static.wixstatic.com/media/41d461_3e0e0c3fa8104600a1a3cbd4df134891~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_3e0e0c3fa8104600a1a3cbd4df134891~mv2.jpg)
![](https://static.wixstatic.com/media/41d461_78fdaa0e6dd749e885c79de3f287fc01~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_78fdaa0e6dd749e885c79de3f287fc01~mv2.jpg)
Industry First Full CNC Crafted Lens Ring
The design is created using a precise 0.3mm CNC drill bit and is a nod to the memorable look of the HC/HCD lenses.
![10.jpg](https://static.wixstatic.com/media/41d461_fe2dcf14d8104072a38d64257866ddf2~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_fe2dcf14d8104072a38d64257866ddf2~mv2.jpg)
![11.jpg](https://static.wixstatic.com/media/41d461_ea75ae33ac684a01bf101155e991e380~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_ea75ae33ac684a01bf101155e991e380~mv2.jpg)
![16.jpg](https://static.wixstatic.com/media/41d461_a07c3ad6d61144c39af8d31ce625a864~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_a07c3ad6d61144c39af8d31ce625a864~mv2.jpg)
XCD 2,5 / 55V
Wide-aperture lens for documentary and portrait shooting.
![12.jpg](https://static.wixstatic.com/media/41d461_0143b07356174ae896a678de37a11108~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_0143b07356174ae896a678de37a11108~mv2.jpg)
![13.jpg](https://static.wixstatic.com/media/41d461_fd233c96f18a48d28411c2ad94fdaead~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_fd233c96f18a48d28411c2ad94fdaead~mv2.jpg)
![14.jpg](https://static.wixstatic.com/media/41d461_52a0c29a50914c0681def9d6c982ae54~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_52a0c29a50914c0681def9d6c982ae54~mv2.jpg)
XCD 2,5 / 90V
Fast portrait lens for bokeh.
![](https://static.wixstatic.com/media/41d461_031759ba659843ada5a3b6233640d403~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_031759ba659843ada5a3b6233640d403~mv2.jpg)
![](https://static.wixstatic.com/media/41d461_951a22eebbc84dd097f919ed8bffcfc6~mv2.jpeg/v1/fill/w_1300,h_784,q_90/41d461_951a22eebbc84dd097f919ed8bffcfc6~mv2.jpeg)
XCD 4 / 28P
Lightweight, wide-angle lens for street photography.
![](https://static.wixstatic.com/media/41d461_9501b30189b04b60a10d3bd1a1ff1a51~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_9501b30189b04b60a10d3bd1a1ff1a51~mv2.jpg)
![](https://static.wixstatic.com/media/41d461_77eb33ad90f74a04ab1a5f140419dbae~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_77eb33ad90f74a04ab1a5f140419dbae~mv2.jpg)
XCD 2,5 / 25V
Wide-angle lens for night photography.
![19.jpg](https://static.wixstatic.com/media/41d461_e32d08b4f1a64590aaca7c4ec76b72f3~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_e32d08b4f1a64590aaca7c4ec76b72f3~mv2.jpg)
Smaller leaf shutter, powerful and professional assistance.
![18.jpg](https://static.wixstatic.com/media/41d461_5ee91dbaeab3419eb6f0278ee05b733d~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_5ee91dbaeab3419eb6f0278ee05b733d~mv2.jpg)
Precision optics, outstanding imagery.
![21.jpg](https://static.wixstatic.com/media/41d461_34c15be0cfd34ea8afba7a457574933e~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_34c15be0cfd34ea8afba7a457574933e~mv2.jpg)
New focusing module: Fast, light, and accurate.
![17.jpg](https://static.wixstatic.com/media/41d461_e9f711484f4c4989808c53c278da9a57~mv2.jpg/v1/fill/w_1300,h_731,q_90/41d461_e9f711484f4c4989808c53c278da9a57~mv2.jpg)
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